Planning Your Group Experience

In today's experience economy, creating memorable events is key. To craft standout group experiences, you need careful planning. This guide shows you the steps to create experiences that resonate.

• Identify Your Experience

• Create Your Dedicated Microsite

• Select Your Experience Category

• Customise The Group Experience

• Share and Promote

Identify Your Experience

Determine the type of group experience you want to offer. Consider your venue's unique selling points and the needs of your target audience. Your goal is to select experiences that resonate with your customers and provide a memorable event.

Create Your Dedicated Microsite

After identifying your group experiences, create a dedicated microsite to showcase them. Customise the page to match your brand, add photos, and describe what makes your venue special. This microsite can be shared on your website or through marketing channels.

Select Your Experience Category

After creating your dedicated microsite, select the experience categories that best suit your venue's offerings. Grouple provides several options for group experiences. Here's when you'd choose each category:

Group Experience	Choose this if: You want to offer bundled packages for group bookings. You aim to provide customisable options for different group sizes and needs.
Private Dining	Choose this if: Your venue offers private dining experiences or chef's table events. You want to attract high-value or VIP customers.
Event	Choose this if: Your venue hosts entertainment events, such as club nights or live performances. You want to sell tickets, minimum spent on reserved tables for special events.
Customised Category	Choose this if: Your venue hosts special events, such as valentine day, new year eve, corporate or social gathering. You want to sell all inclusive set menus for a couple, family for 4, or a 10 for a match day screening.

Customise The Experience Package

Under each category, list the specific group experiences you offer. This can include food & beverage, premium seating options, event merchandise, event description, set a dynamic pricing, and unique add-on options. Providing detailed information helps potential customers understand what they can expect from each experience.

Share and Promote

With your microsite and experience categories set, it's time to share and promote your offerings. Use a mix of marketing strategies, including social media, newsletters, and partnerships with other businesses, to reach a broader audience and attract more bookings.